Moose Lick started as a joke during a camping trip when early one morning around 5 am a moose wandered into camp and began licking and chewing on our buddies tent. He spent the next 2 hours sitting inside his tent as she continued to lick and chew on it.
At around 6:30 am though, still in pitch darkness, a bull moose joined her looking for more than a snack and our friend Kevin was caught between both of these massive animals as they licked and chewed his tent while the bull continued his mission to mate.
After surviving the assualt from both moose his tent was affectionately renamed Moose Lick.

By the end of the trip the idea to start an outdoor brand was born.